Cali Spirit
Memorable Sunshine Experience
California has many remarkable beaches across the state. The objective was to express the unique experience at these beach locations. The decision was to design products based on its themes of those beaches. Target toward the younger audience, the goal was to bring the modern California beach culture into the designs.
Representing the core identity of the Californian culture. Exploring the vast beaches across the state. Visualizing memorable sceneries. Discovering unique activities. Depicting the unforgettable California beach experience.