Sedona, Arizona City Branding
Red Paradise of Serenity
Heavily influenced by Aaron Draplin’s artistic style. The logo consists of three key elements: the striped rocky peak, a cactus, and the background sun. The rocky peak has five layers of colors which in a contemporary way of showing the different shades of the peak. Different cactus is featured along with its unique set of colors. The Singed Yellow color worked miraculously to emphasize the heat of Sedona surrounding the area.
The goal of this project was comprehending visually what it means to be in this magical place. One of my all-time favorite place, I wanted to express my love for Sedona. The concept was contemporary and proud. What makes Sedona proud? The red rocks, sunshine weather, unique cactus, and the various activities in the northern desert climate.